DIGITAL
nest
SCHOOL OF BUSINESS
PGP 16 — Capstone Project 1
Google Ads • Performance Marketing • Analytics
Build, Launch & Optimize a Complete Google Ads Funnel
Work like a real performance marketing team. Select a brand,
research the market, build the funnel, create Search, Display and
YouTube campaigns, configure tracking, launch campaigns, analyze
data, optimize performance and submit the final project.
01. Create Your Team
Required before starting tasks
TEAM ID
—
TEAM
—
BRAND
—
PROJECT EMAIL
—
0
COMPLETED
0
PENDING
0
PROJECT PROGRESS
0%
TEAM ID
—
Project Progress
0 / 0 Tasks
Daily EOD Report
Submit at the end of every working day
Final Capstone Submission
Submit only after completing the project
Final Submission Checklist:
Complete your Search, Display and YouTube campaigns,
tracking, landing page, reporting dashboard, optimization
checklist and five Google Ads scripts before submitting.
Your submission will be saved to the
Final Submissions Google Sheet.
Saving to Google Sheet…