PGP 16 – GA






PGP 16 | Capstone Project 1 | Google Ads



DN
DIGITAL
nest
SCHOOL OF BUSINESS

PGP 16 — Capstone Project 1

Google Ads • Performance Marketing • Analytics


PGP 16 • LIVE CAPSTONE PROJECT

Build, Launch & Optimize a Complete Google Ads Funnel

Work like a real performance marketing team. Select a brand,
research the market, build the funnel, create Search, Display and
YouTube campaigns, configure tracking, launch campaigns, analyze
data, optimize performance and submit the final project.

01. Create Your Team

Required before starting tasks



















TEAM ID

TEAM

BRAND

PROJECT EMAIL

TOTAL TASKS

0

COMPLETED

0

PENDING

0

PROJECT PROGRESS

0%

TEAM ID



Project Progress


0 / 0 Tasks


Daily EOD Report

Submit at the end of every working day


























Final Capstone Submission

Submit only after completing the project
Final Submission Checklist:
Complete your Search, Display and YouTube campaigns,
tracking, landing page, reporting dashboard, optimization
checklist and five Google Ads scripts before submitting.
Your submission will be saved to the
Final Submissions Google Sheet.



























Digital Nest School of Business



PGP 16 • Capstone Project 1 • Google Ads


Learn • Create • Market


Saving to Google Sheet…