Build a real-world acquisition system for your chosen brand — from competitor research and AI landing page to Meta Ads, tracking, lead routing, Zoho CRM, automation, optimisation and final presentation.
PGP 14 + PGP 1515–29 September 2026Group ProjectDomain: PGPDN.Online
1. Team & Brand Setup
Complete this once before your technical build begins.
Student Setup
Project Timeline
Click a day to filter tasks. The timeline follows the recommended execution order.
Today’s Focus
Blockers
Capture anything stopping execution.
Submission Health
What is still missing before final presentation?
Full Project Briefing
The master brief students should read before touching the build.
Project Mission
Take a pre-selected brand and build a working performance marketing system. Every important decision must have a business reason, evidence, implementation and measurement plan.
Rule: Do not build isolated pieces. The landing page, tracking, Meta campaign, CRM, automation and optimisation plan must work as one connected funnel.
Environment
Shared parent domain: pgpdn.online
Each group gets a brand-named subdomain inside Hostinger.
Jayanth provides Hostinger access.
Install WordPress on the group’s subdomain.
Create a new project email, GTM, GA4, Microsoft Clarity and the required Meta assets.
Build
Competitor analysis → CRO audit → AI landing page → persuasion framework → forms/chatbot/popup/WhatsApp → A/B test plan.
Measure
GTM → GA4 → Meta Pixel → buttons → form start → video → scroll → elements → thank-you lead event → Clarity.
Operate
Funnel → media plan → campaign structure → buyer persona → creative → rules → dashboards → Zapier → Zoho CRM → lead scoring → optimisation.
Definition of Done
Task Tracker
Mark tasks complete only after the required evidence is actually available.
Concepts You Need To Use
Open a card before you execute the task so you understand the why, not just the how.
Technical Setup Checklist
Everything required on the fresh brand subdomain.
Funnel & CRO
Make the conversion path obvious before spending ad money.
Funnel Blueprint
CRO Audit
Landing Page Copy Framework
Fogg Behaviour Model
Motivation × Ability × Prompt. Ask: Is the visitor motivated enough? Is the desired action easy? Is the CTA prompt clear and timely?
LIFT Model
Value Proposition, Relevance, Clarity, Urgency, Anxiety and Distraction. Use both frameworks where useful instead of forcing one model.
Meta Ads Execution
Strategy first. Setup second. Launch only after measurement and CRM are test-ready.
Pre-Launch Gate
Creative & Campaign
Experiment Log
Tracking & Analytics
One event architecture across GTM, GA4, Meta and Clarity.
GA4 Events
GTM Organisation
QA Protocol
Automation & CRM
All lead sources should land in one operating system: Zoho CRM.
Zapier Workflows
Zoho CRM Setup
Lead Qualification Framework
Optimization Engine
Do not optimise because “performance is low.” Identify the exact funnel leak first.
Creative
Hook, first 3 seconds, thumb-stop, message match, CTA, offer framing, creator fit.
Ad Set / Audience
Audience quality, overlap, placement distribution, frequency, budget, delivery and fatigue.
